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Why choose Direct Mail?
Whether you’re trying to reach consumers or other businesses, Direct Mail is the advertising method of choice for marketers who want a better return on their advertising investment. It's targeted. It's efficient. It goes directly into the hands of those you most want to reach. Plus it arrives in a friendly, familiar way—the daily mail. Your audience can read it when they choose and when they are most receptive.
The power of Direct Mail allows you to:
| Know who you're talking to | Target messages to your best customers and potential prospects. |
| Know how to talk to them | Customize your offers—talk "one-on-one" with a personalized approach. |
| Know who’s responding | Measure your campaign responses—find out not just who responds, but when and how. |
| Know how to satisfy needs | Establish and nurture relationships by using the information your customers provide to gain a deeper understanding of their needs. |
| Know what works...and what doesn't | Use the data you collect to refine your future campaigns, making them more precise and more efficient. |
| Know your return on investment | Obtain results that you can measure—right down to the penny. |
Whatever your marketing objectives are, Direct Mail can help you achieve them:
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| Boost awareness of new products or services—even if you don't have a customer list. Unaddressed Admail™ |  |
Remind your customers when it's time to renew, repair, refill or remit. Or upsell and cross-sell to existing customers. Lettermail™, Addressed Admail |
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| Pinpoint targeting gets your message to those prospects most likely to become real leads. Addressed Admail™, Unaddressed Admail |  |
Keeping in touch with your customers is the hallmark of good relationship management. Lettermail is just one way to do this! |
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| Sending samples in the mail with a coupon is a proven way to get people to try your product. Addressed Admail | Canada Post offers many ways to help you sell direct including Addressed Admail, Unaddressed Admail and Business Reply Mail™ | |
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