Find New Customers with Direct Mail

Expand your customer base with Direct Mail, an effective way to reach new customers.

One of the most important objectives for any business is to find and attract new customers. Expanding your customer base can be an expensive task, so it is vital that your marketing budget is put to use in the most efficient way possible.

Direct Mail is one of the most effective tools for reaching new customers.

By delivering your message directly into the homes and workplaces of your prospects, you can communicate with them when they are most receptive and likely to respond. Direct Mail also gives you the creative freedom to stand out with colourful flyers, exclusive samples, brochures, free magazines, and much more.

Learning the basics

Find your target neighbourhoods

To identify your target neighbourhoods, carefully consider your current customers. Where do they live? How old are they? Your best prospects—those who are most likely to buy your product or service—will look very similar to your current customers.

Do you know where your target customers are located? Are they in a particular neighbourhood or within specific geographic boundaries? Consult our Residential and Business Counts and Maps to help you:

Select a delivery route.
Determine how many residences and businesses are within your selected delivery route. (This lets you know how many mail pieces you'll need to send.)
Find out where to deliver and drop off your mail items.

Do you know even more about your target customers? Are they predominantly female, empty-nesters, or have above average household income? If you're targeting businesses, are they in a particular industry or of a specific size?

To determine your target area based on geographic locations, demographic information or lifestyle characteristics, use our free targeting service.

Helpful tip:
Good targeting helps you mail fewer pieces to the prospects who are most interested in your product or service. This saves on printing and postage, and avoids wastage.

Send mail to your target neighbourhoods

Once you've determined which targeting tool or service is right for you, you can then use our Unaddressed Admail™ service to send out your mail.

What is Unaddressed Admail service?
Our Unaddressed Admail service allows you to send flyers and other Direct Mail items directly to target neighbourhoods without specific customer names or addresses. Unaddressed Admail service is perfect for:

Introducing your products or services.
Driving customers to your retail locations, websites, or phone lines.
Sending menus, brochures, or product samples.
Offering discounts.

Helpful tip: Keep a record of who responds to your Direct Mail campaign—it will help you develop your own customer list.

See how other businesses used Direct Mail

Centennial Windows gained new customers in rural Ontario by adding Unaddressed Admail to their marketing mix.

Travel Alberta used profiling and targeting techniques to achieve an activation rate of 8.6% and lower their campaign costs.

Greiche & Scaff identified high-potential Postal Codes around their stores, then offered eyewear discounts to potential customers.

Now You Can

Promote your product or service with personalized Direct Mail to specific individuals or addresses with Addressed Admail.

Put Direct Mail to work for you—even without a customer list. Advertise to targeted neighbourhoods with Unaddressed Admail.

Get all the benefits of Direct Mail, but with less effort. From targeting customers to delivering your mail, we take care of it all for you with AdCard™ service.